Marketing tools are an essential part of any successful business. They can be used to promote products and services with the intent of boosting sales, but they come in many different forms such as techniques or strategies that will help you outrank your competition. Here is a complete list of must-have tools that will help for digital marketing across various areas.

1. Google Analytics
2. Google Ads
3. SEMrush
4. Canva
5. Buffer
6. WordPress
7. Trello
8. MailChimp
9. TubeBuddy
10. Unbounce

1.Google Analytics:

Google Analytics is a great way to see what pages on your website are the most popular. You can also use it for optimization and boosting ROI in marketing campaigns.

Advantages of Google Analytics:

Predictive Analytics, Customer Demographics, Integrations with other google Products, and Conversion tracking.

2. Google Ads

The innovative and powerful Google Ads platform allows you to reach your potential customers in a way that is tailored just for them. With targeting by keyword, location, or device - there are so many opportunities when it comes down to how best to promote yourself through this amazing tool.

Advantages of Google Ads:

Create ads for the correct audience, and Spend on your marketing campaigns.

3. SEMrush

SEMrush is a powerful digital marketing tool that allows you to research and track all of your SEO requirements. With it, not only can I check my competitors' keywords but also see how they rank in search engines like Google or Bing with regards to ours.

Advantages of SEMrush:

Data-driven solutions for developing powerful content strategies, Suitable with any size of the marketing team, come with a wide range of useful tool features.

4. Canva

Canva is one of the graphic design tool that is extremely intuitive and lets you create visually appealing graphics in minutes. It offers a variety of free templates that will help you create a digital image quickly. 

Advantages of Canva:

Hundreds of pre-designed templates, Image dimensions are available, and Drag and drop elements easily.

5. Buffer

Buffer is a social media marketing tool that makes it easy to share content on multiple platforms at once. You can use this software for managing your company's Facebook, Twitter and more in one place without having spreadsheets or articles across different websites. Buffer is a perfect tool for landing pages, collaboration with team members, and more.

Advantages of Buffer:

Notable UI and Ux design, In-built calendar, and Ease of social media monitoring.

6. WordPress

WordPress is a great platform for anyone looking to start their own blog or even just want an already established one. WordPress is a content management system and is the go-to platform for small to large range businesses worldwide. In this platform, you can edit content, install a plugin for SEO, etc.

Advantages of WordPress:

Make a mobile-friendly site, and Create SEO-friendly content.

7. Trello

Trello is an excellent tool for managing projects and teams. With this platform, you can create boards to organize the workflow of tasks with ease! The ability to break down previous silos in your company by using different colors or column layouts makes it easier than ever before so everyone on staff has access to what they need when needed most- whether that's during meetings at work or while doing personal errands after hours.

Advantages of Trello:

Ready to use marketing templates, and Automated repetitive tasks.

8. MailChimp

MailChimp is an email marketing tool that is used for marketing campaigns and to increase conversion rates. With this platform, you can manage email campaigns and track all of them in real-time to see that all your efforts bring the desired results.

Advantages of MailChimp:

Functional A/B testing feature, Integrated analytics tools, and Automated emails.

9. Unbounce

Unbounce is an easy-to-use tool that helps to create optimized landing pages and copies. It is an AI-powered digital marketing tool that helps to increase conversion rates. Unbounce contains three products including Smart Builder, Smart Copy, and Smart Traffic.

Advantages of Unbounce:

Industry-specific industry for targeted audience and Determine Conversion pattern.

10. TubeBuddy

TubeBuddy takes video marketing to the next level by giving you all necessary tools for creating engaging content. It not only helps with SEO but also makes sure that your videos are easily searchable, so people can find what they need when it matters most.

Advantages of TubeBuddy:

A/B testing to see titles or thumbnails, Create Engaging Videos, and Easy Video Publishing.